Pricing the Radeon RX 6700 XT at $479 allows the company to get in on the action, and the card will no doubt sell for more than this on the streets anyway. Things are so bad that Nvidia recently revived the ancient GTX 1050 Ti-an entry-level graphics card that first launched in 2016.Īll those extra profits go to retailers, scalpers, and AMD board partners like MSI and Sapphire though, rather than AMD itself. Even used two- and three-generation-old GPUs are being scooped for more than their launch prices new many, many years ago. Newly stocked graphics cards sell out instantly at proper retailers and go for hundreds of dollars over MSRP at resale sites like Ebay and Craigslist. In reality, graphics cards have been almost impossible to find thanks to a crushing mixture of supply shortages, insane demand for all gaming hardware, logistics woes, tariffs, and the mania swirling around the booming Ethereum cryptocurrency. This is a barn-burning graphics card for 1440p and 1080p gaming, but at $479 the price is far too high-at least in theory. “There are no bad products, only bad prices.” That well-worn adage, attributed to Anandtech founder Anand Shimpi, kept popping into my head as I reviewed AMD’s Radeon RX 6700 XT.
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